Although it may seem like people spend all their time in front of a screen, printed materials are still a valuable source of information and an effective advertising method. You can enhance your company’s ability to produce hard-copies of memos, graphics, magazines, and more with the installation of a wide format printer! Here are a few business benefits of a wide-format printer.
While the standard office printer is more than capable of producing everyday business documents and presentation materials, other printing jobs require a more specialised solution. Wide format devices are an increasingly popular choice for businesses and organisations in need of high quality, large-scale graphic materials. These printers use the latest technological advancements to produce sizable, yet accurate, prints with excellent clarity.
Wide format printers have a broad range of applications. The following takes an in-depth look at how these printers are being used in some industries.
Architecture and Engineering – Even in today’s digital-driven world, there are some things that require a more traditional approach. Architectural and engineering blueprints demand plenty of real estate, which is something that’s difficult to achieve with a digital screen or an 8.5” x 11.5” sheet of paper. The diagrams, plans, and schematics used throughout both the architecture and engineering industries aren’t effective if they’re printed in a conventional format.
Home Design and Construction – Interior designers and contractors rely on large format printers to showcase proposed designs to their clients. Large-scale documents easily display minute details that would otherwise be lost if printed on standard format devices.
Marketing and Advertising – Both industries still rely on large, print-based materials for trade shows, expos, and advertising campaigns. Outsourcing these materials can prove costly and time-consuming, which makes having a wide format device on-hand cost effective and highly productive.
Education – Education is another area where wide format devices are highly sought after. These printers make it easier for schools to create eye-catching banners, informational posters for classrooms, and advertisements for extracurricular activities.
Healthcare – Hospitals, clinics, and other healthcare facilities rely on wide format printers for their promotional and informational materials, from infographics explaining the effects of a specific illness on the public to posters highlighting upcoming events and support for important charities and causes.
Entertainment – Entertainment venues make widespread use of wide format printers for a broad range of advertising and promotional outputs. These include banners for announcing upcoming acts and posters showcasing guest performers and special events. There’s always a reason for an in-house wide format printer if you’re in the entertainment industry.
The above is just a short list of industries that benefit from having a wide format device in-house. Their daily operations require large-scale printing on a regular basis, making a wide format printer a good purchase for such businesses. Regardless of which industry you’re in, the benefits of bringing such equipment in-house can’t be ignored. To learn more about these and other printing solutions, contact Orion today.